Paid Performance Manager

estaie is the world’s first AI-native extended-stay accommodation platform, redefining how flexible living is priced, personalized, and operated.

We are building an AI-driven layer that connects hospitality, fintech, and data intelligence powering dynamic pricing, agentic lead generation, smart inventory orchestration, and autonomous operations across global markets.

Our mission: to make long-stay travel frictionless, intelligent, and financially optimized  for operators, corporate bookers, and digital nomads alike.

After exponential traction in the UAE, we’re now expanding to KSA, Europe, and Asia.

We’re building the most capital-efficient customer acquisition engine in the global travel industry, and we’re hiring a Paid Performance Manager to own it — completely.

This is not an “oversight” or “strategy” role.

It’s a hands-on growth engineering position for a performance marketing expert who lives inside dashboards, scripts, and bid algorithms — optimizing cost per click and ROAS down to the decimal.

As Paid Performance Manager​, your Key Responsibilities:

You will own, operate, and optimize all performance marketing systems — across search, social, programmatic, and affiliates — with full budget accountability and performance targets.

Your mission is simple: spend less, convert more, and scale profitably.

1. Programmatic Advertising & Display Performance

• Launch, monitor, and optimize programmatic campaigns across DV360, The Trade Desk, Amazon DSP, and Xandr.
  
  
• Manage OpenRTB setups, Prebid.js wrappers, and supply-path efficiency optimizations.
  
  
• Configure and fine-tune bid shading, frequency caps, floor pricing, and creative rotation.
  
  
• Implement brand safety and verification tools (IAS, MOAT, DoubleVerify, TrafficGuard).
  
  
• Deploy Floodlight, GTM server-side tagging, and custom attribution models.
  
  
• Automate reporting pipelines using GA4, Looker Studio, Snowflake, or Tableau.
  
  

2. Search Engine Marketing (Primary Focus)

• Run and scale Google Ads with full-funnel mastery — from keyword research to conversion tracking.
  
  
• Manage Bing/Microsoft Ads and Yandex for secondary acquisition channels.
  
  
• Build advanced automation scripts for bid adjustments, ad rotation, and budget pacing.
  
  
• Create custom dashboards and implement smart bidding strategies for lower CAC.
  
  
• Optimize landing page quality scores, ad rank, and CTR through copy and UX alignment.
  
  
• Implement Performance Max, Search, Display, and Discovery campaign architectures.
  
  

3. Paid Social Advertising

• Execute and scale paid campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, Pinterest.
  
  
• Run structured creative testing frameworks (audiences, placements, lookalikes).
  
  
• Build remarketing loops with CRM and retention systems (HubSpot, Salesforce).
  
  
• Optimize for blended ROAS across paid and organic channels.
  
  

4. Affiliate, SEO, & Holistic Funnel Integration

• Build and manage global affiliate programs, integrating custom UTMs and tracking parameters.
  
  
• Coordinate with content and SEO contributors to synchronize organic and paid efforts.
  
  
• Oversee attribution modeling and end-to-end funnel visibility across all touchpoints.

Tech Stack & Tooling Expertise

• Primary DSPs:
• • DV360, The Trade Desk, Amazon DSP, Xandr, Clickadu & Richads
• Search Platforms:
• • Google Ads (mandatory), Bing Ads, Yandex
• Social Ads:
• • Meta, TikTok, Snapchat, Pinterest
• Tracking & Attribution:
• • GTM, Floodlight, Meta Pixel, server-side tagging, Odoo, Google Analytics 4 & Mixpanel.
• Analytics & Automation:
• • SQL, Python scripting, Google Ads Scripts
  • Looker Studio, Snowflake, Tableau, BigQuery
• Brand Safety:
• • IAS, MOAT, DoubleVerify, TrafficGuard
• Creative Platforms:
• • Celtra, Google Studio, Canva, Runway, Figma

What You Bring

• 7-10 years of hands-on performance marketing experience across programmatic, search, and social.
  
  
• Proven track record of owning budgets, scaling accounts, and lowering CAC.
  
  
• Deep understanding of auction mechanics, smart bidding, and conversion attribution.
  
  
• Proficient in SQL and Python, with an automation mindset for scaling workflows.
  
  
• Experience implementing fraud prevention, brand safety, and multi-touch attribution.
  
  
• Analytical to the core — you think in ROAS, CTR, and CVR, not “likes” or “reach.”
  
  
• Fluent in English with clear, data-driven reporting communication.
  
  
• Obsessed with efficiency: “pay less, convert more” is your creative philosophy.
  
  
• Thrives under pressure in a startup setting — no excuses, no hand-holding.
  
  

Performance Metrics & KPIs

You will be measured across:

• ROAS (Return on Ad Spend)
  
  
• CAC Efficiency (Cost per Qualified Lead / Conversion)
  
  
• Attribution Accuracy (conversion and tracking fidelity)
  
  
• Conversion Rate Optimization (across search, display, and funnel)
  
  
• Revenue Contribution (directly attributable to paid campaigns)

You are expected to monitor, report, and iterate daily, maintaining a lean and high-efficiency mindset.

Compensation & Growth Path

• Commissions: Uncapped, tied to measurable campaign ROAS and revenue
  
  
• 6-Month Salary Review: Based on performance metrics
  
  
• Equity: ESOP eligibility after 2 years
  
  
• Career Progression: Senior Performance Manager → Growth Director → Chief Growth Officer
  
  
• Dubai Relocation: Support available after 12 months for top performers